Mission & Vision

SAO’s mission and vision is to be one stop genuine store in Nepal, which caters to head-to-toe needs of those always challenging their limits and striving for the next horizon. With this vision, SAO stands strong with its mission to always help adventure lovers and outdoor enthusiasts, to explore, innovate and push the boundaries. We are committed to providing our customers with best of the knowledge, resources and products which caters their need of rising high and traversing the length and breadth of the wonders of this beautiful world.  

There are three principle values that guide our operations:

Fight counterfeit products by raising awareness against them and offering genuine products, services and information to our valued customers.
Maintain ‘Customer – First’ attitude in our entire business doing and operations.
Contribute to the origins of our existence – the Mountains, Himalayas and its people and culture.